How much money and prestige does your brand lose to counterfeiting? Do you even know?

Here’s the thing: Noone really knows. That’s the nature of counterfeiting. It’s a black market, and we can only know for certain the value of counterfeit products that are actually intercepted. What fraction of the total counterfeit market do the known examples represent? All we can do is make educated guesses.

Interested? Read the entire article here.

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